{"id":27210,"date":"2024-07-15T15:24:31","date_gmt":"2024-07-15T13:24:31","guid":{"rendered":"https:\/\/clockify.me\/blog\/?p=27210"},"modified":"2026-04-09T08:52:07","modified_gmt":"2026-04-09T06:52:07","slug":"pricing-services","status":"publish","type":"post","link":"https:\/\/clockify.me\/blog\/business\/pricing-services\/","title":{"rendered":"Ace the Test: Steps to Pricing Services for Company Heads"},"content":{"rendered":"\n<p><em>\u201cThere\u2019s no perfect mathematical formula for pricing a business.\u201d<\/em> \u2014 says Warren Buffett, an American businessman and the world\u2019s tenth richest person as of 2024.<\/p>\n\n\n\n<p>That\u2019s why most business owners have trouble finding that sweet spot between pricing their services correctly <em>and<\/em> attracting a loyal clientele.<\/p>\n\n\n\n<p>So, how do you cross this bridge?<\/p>\n\n\n\n<p>In this article, we\u2019ll explore tried-and-tested ways for business owners to build the perfect roadmap for pricing services.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/clockify.me\/blog\/wp-content\/uploads\/2024\/07\/BP-Cover_How-much-should-I-charge-for-services.jpg\" alt=\"How much should I charge for services - cover\" class=\"wp-image-27208\" srcset=\"https:\/\/clockify.me\/blog\/wp-content\/uploads\/2024\/07\/BP-Cover_How-much-should-I-charge-for-services.jpg 1200w, https:\/\/clockify.me\/blog\/wp-content\/uploads\/2024\/07\/BP-Cover_How-much-should-I-charge-for-services-600x300.jpg 600w, https:\/\/clockify.me\/blog\/wp-content\/uploads\/2024\/07\/BP-Cover_How-much-should-I-charge-for-services-1110x555.jpg 1110w, https:\/\/clockify.me\/blog\/wp-content\/uploads\/2024\/07\/BP-Cover_How-much-should-I-charge-for-services-768x384.jpg 768w, https:\/\/clockify.me\/blog\/wp-content\/uploads\/2024\/07\/BP-Cover_How-much-should-I-charge-for-services-18x9.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<h2 id=\"define-the-value-of-your-business-idea\" class=\"wp-block-heading\">Define the value of your business idea&nbsp;<\/h2>\n\n\n\n<p>Before you take out your calculator to define your pricelist, identify what your business idea brings to the table \u2014 this can help determine your business&#8217;s value. In turn, you may feel more comfortable setting your prices.&nbsp;<\/p>\n\n\n\n<p>So, how do you define the value of your business idea?<\/p>\n\n\n\n<p>Well, first you\u2019ll need to prove it\u2019s worth your while to begin with.<\/p>\n\n\n\n<p>You can <a href=\"https:\/\/www.entrepreneur.com\/starting-a-business\/is-your-business-idea-worth-pursuing-heres-how-to-tell\/438738\" target=\"_blank\" rel=\"noreferrer noopener\">approach the process of validating your business idea<\/a> by considering the following factors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your objective \u2014 Understand your true motivations behind the idea.&nbsp;<\/li>\n\n\n\n<li>The profitability of your idea \u2014 Know that every product or service needs to turn a profit for the business to grow.<\/li>\n\n\n\n<li>The existing demand \u2014 Decide whether the demand for your idea is growing.<\/li>\n\n\n\n<li>Your personal qualities \u2014 Examine how your passion, skill set, and experience can help carry out the idea.<\/li>\n\n\n\n<li>Your team \u2014 Ensure you\u2019re working with skilled and equally passionate team players.<\/li>\n<\/ul>\n\n\n\n<p>Next, you\u2019ll need to prove the idea brings something new to the market, making it worthwhile for potential buyers.<\/p>\n\n\n\n<p>Naturally, expect that any idea you come up with may already exist. So, <strong>execution is key<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Ask yourself: <em>What makes your service stand out?<\/em><\/p>\n\n\n\n<p>In practice, long-standing businesses have 2 ways of <a href=\"https:\/\/www.forbes.com\/councils\/forbescommunicationscouncil\/2023\/07\/13\/how-to-find-your-business-idea-and-validate-its-potential\/?streamIndex=0\" target=\"_blank\" rel=\"noreferrer noopener\">identifying and evaluating a unique idea<\/a>. They either discover a new need and devise a solution or recognize poorly met needs in the market and offer a better way to fulfill them.&nbsp;<\/p>\n\n\n\n<p>In the end, the sooner you validate what your business idea is worth, the closer you get to pricing services or products right.<\/p>\n\n\n\n<h2 id=\"consider-whether-its-different-to-price-services-compared-to-products\" class=\"wp-block-heading\">Consider whether it\u2019s different to price services compared to products&nbsp;<\/h2>\n\n\n\n<p>As a service provider, you\u2019re probably interested in whether selling services is different from selling products \u2014 and how these differences may influence your approach to setting a price.<\/p>\n\n\n\n<p>Well, the answer isn\u2019t so black and white.&nbsp;<\/p>\n\n\n\n<p>Whether you\u2019re a <a href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2021\/12\/02\/find-your-value-offering-a-product-vs-offering-a-service\/?streamIndex=0\" target=\"_blank\" rel=\"noreferrer noopener\">service business or a product company<\/a> shifting toward selling services, you need to consider 2 important aspects:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The objective aspect<\/strong>: Products and services have an objective function \u2014 solving a problem for the customer. However, services are typically intangible compared to products.<\/li>\n\n\n\n<li><strong>The subjective aspect<\/strong>: Products depend on the customer\u2019s feelings about objective utility, e.g., whether the smartwatch tracks steps or not. On the other hand, service businesses rely more heavily on the user experience during service \u2014 such as whether your accounting consultant was helpful enough in answering client questions.<\/li>\n<\/ul>\n\n\n\n<p>Moreover, the marketability of your business idea plays a huge role in determining how to price your services.<\/p>\n\n\n\n<p>In contrast to services, marketing products is generally easier. Buyers can usually touch or test them out in person. For instance, a company will decide if a data-entry tool fits their employees\u2019 needs after a free trial.<\/p>\n\n\n\n<p>But services often don\u2019t have that luxury, leaning heavily on <a href=\"https:\/\/www.fastcompany.com\/90900778\/why-reviews-and-reputation-management-matter\" target=\"_blank\" rel=\"noreferrer noopener\">external impressions of the business<\/a>.&nbsp;<\/p>\n\n\n\n<p>For example, clients are more likely to purchase your company\u2019s translation services if it has many positive customer reviews.<\/p>\n\n\n\n<p>So, figuring out a pricing plan for services depends on your customer feedback and engagement. Their public praise will help you build credibility and allow you to set prices that reflect the quality of the service.<\/p>\n\n\n\n<p>Remember: Selling services hinges more on <strong>personalized customer experience<\/strong> than tangible goods. Likewise, marketing relies on addressing issues and interacting with your audience. As a result, pricing services depends on how much your customers value your service \u2014 whether that\u2019s objective or not.<\/p>\n\n\n\n<h2 id=\"conduct-a-price-analysis\" class=\"wp-block-heading\">Conduct a price analysis<\/h2>\n\n\n\n<p>While pricing services, everyone\u2019s first impulse is to study competitors and lowball their prices. But undercutting competitors can backfire, attracting low-paying customers and sending the wrong signal about service quality.<\/p>\n\n\n\n<p>Still, knowing competitors\u2019 prices is crucial for mastering service pricing.<\/p>\n\n\n\n<p>That\u2019s why you should perform a <a href=\"https:\/\/www.forbes.com\/councils\/forbestechcouncil\/2023\/10\/10\/why-and-how-you-should-perform-a-competitive-pricing-analysis\/?streamIndex=0\" target=\"_blank\" rel=\"noreferrer noopener\">competitive pricing analysis<\/a>.<\/p>\n\n\n\n<p>First, <strong>study the market by taking a look at your competitors.<\/strong>&nbsp;<\/p>\n\n\n\n<p>For example, imagine you\u2019re an IT support service agency. Your competitor charges $250 per hour and offers a $3,000 monthly package including 30 hours of IT support. So, you conclude that customers look for stable fees and regular assistance. Lowering hourly rates and adding more support hours to your monthly package can raise attention to your services.&nbsp;<\/p>\n\n\n\n<p>Observing competitors\u2019 pricing strategies helps identify customer expectations about prices and how competitors meet them. This way, you\u2019ll make more accurate decisions about pricing services.&nbsp;<\/p>\n\n\n\n<p>Next, <strong>always know where you stand by tracking your market position<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Frequent market changes force business owners to tweak prices. So, monitoring competitors\u2019 offers and clients\u2019 responses to price changes will help you determine your position.<\/p>\n\n\n\n<p>By doing regular pricing analyses, you successfully avoid having your competitors surpass you with better deals.&nbsp;<\/p>\n\n\n\n<h2 id=\"calculate-the-profitability-of-your-services\" class=\"wp-block-heading\">Calculate the profitability of your services&nbsp;<\/h2>\n\n\n\n<p>Every business owner has to spend money to make money \u2014 but if you\u2019re spending more than you\u2019re making, your business is bound to go bust eventually.<\/p>\n\n\n\n<p>To avoid having expenses higher than sales, <strong>look into your costs <\/strong>before defining prices for your services.<\/p>\n\n\n\n<p>A typical service-providing business usually manages <a href=\"https:\/\/www.entrepreneur.com\/encyclopedia\/pricing-a-product\" target=\"_blank\" rel=\"noreferrer noopener\">2 different types of costs<\/a>:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Overhead costs<\/strong> \u2014 Non-labor costs necessary for managing your company. They can be fixed (like rent costs, utilities, etc.) and variable expenses (such as office supplies or marketing).<\/li>\n\n\n\n<li><strong>Cost of goods sold (COGS)<\/strong> \u2014 The direct costs of manufacturing products or providing services required for running a business. \u2014 e.g., fabrics for sportswear or software subscriptions. Freight and delivery costs also fall into this category.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-align-left has-background\" style=\"background-color:#e5f6fe\"><strong>NOTE:<\/strong> A per-seat subscription model is a practical example of overhead. In Clockify time tracker, a seat is a slot in your workspace. You pay for the capacity to have a certain number of active users. You can swap users in and out by deactivating one and inviting another for the same seat.\u00a0<a href=\"https:\/\/clockify.me\/pricing\">Explore pricing per seat \u2192<\/a><\/p>\n\n\n\n<p>So, if your business handles similar expenses, identifying the costs you can\u2019t reduce helps you get one step closer to ensuring your business stays profitable.<\/p>\n\n\n\n<p>But, to make sure your business doesn\u2019t operate at a loss, you\u2019ll need to <a href=\"https:\/\/business.vic.gov.au\/business-information\/finance\/pricing-for-profit\/calculate-your-breakeven-point-margin-and-markup#calculating-your-price-of-goods-to-earn-a-profit\" target=\"_blank\" rel=\"noreferrer noopener\">define margins<\/a> to see where profits fit into your service pricing plan.<\/p>\n\n\n\n<p>Start by calculating your <strong>gross profit margin first<\/strong>:<\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#e5f6fe\">Net sales \u2212 COGS = Gross profit margin&nbsp;<\/p>\n\n\n\n<p>Next, look into your <strong>net profit margin:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-background\" style=\"background-color:#e5f6fe\">Net sales \u2013 COGS and overhead costs = Net profit margin<\/p>\n\n\n\n<p>After you\u2019ve determined your net and gross profit margins you\u2019ll be able to define better financial goals and concoct the best pricing structure.<\/p>\n\n\n\n<p>Finally, knowing your total costs and margins lets you set prices that exceed the costs of providing services \u2014 and ensure comfortable profits.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group pro-tip\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>\ud83d\udca1 <strong>CLOCKIFY PRO TIP<\/strong><\/p>\n\n\n\n<p>Learn more about fixed costs, backed by examples and simple ways to calculate them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/clockify.me\/blog\/business\/fixed-cost\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is fixed cost: Definition, examples, relevance<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 id=\"choose-whether-to-charge-hourly-or-fixed-fees-for-your-services\" class=\"wp-block-heading\">Choose whether to charge hourly or fixed fees for your services<\/h2>\n\n\n\n<p>Another endless debate among service businesses is whether to charge hourly or fixed rates. Although both can be solid fee-measuring options, let\u2019s comb through their differences and see how they can impact your service pricing.<\/p>\n\n\n\n<p>First, a <strong>fixed fee<\/strong> is a set price clients pay for a service, no matter the time necessary to complete it. Fixed rates <a href=\"https:\/\/www.forbes.com\/councils\/forbesfinancecouncil\/2023\/10\/03\/how-a-flat-fee-model-can-create-long-term-value-for-clients\/?streamIndex=0\" target=\"_blank\" rel=\"noreferrer noopener\">focus more on value<\/a> than billable time, allowing business owners to prioritize clients\u2019 needs by focusing on service quality.<\/p>\n\n\n\n<p>However, <a href=\"https:\/\/www.forbes.com\/councils\/forbestechcouncil\/2023\/11\/09\/why-the-era-of-flat-fee-subscriptions-is-waning\/?streamIndex=0\" target=\"_blank\" rel=\"noreferrer noopener\">experts on pricing trends<\/a> note they lack flexibility when market prices shift. For example, you risk offering a fixed rate that may be too high for customers to pay during inflation.<\/p>\n\n\n\n<p>So, when defining prices for your services, remember that a fixed rate can reflect service value but also endanger your profitability during a market crisis.&nbsp;<\/p>\n\n\n\n<p>Second, an <strong>hourly rate<\/strong> \u2014 the amount charged or earned per hour, is appropriate for business owners who care more about getting paid for the exact time invested in providing services.<\/p>\n\n\n\n<p>Compared to fixed fees, hourly rates are useful for handling unpredictable circumstances \u2014 i.e. if your projects tend to change over time.<\/p>\n\n\n\n<p>However, they can <a href=\"https:\/\/www.forbes.com\/councils\/forbesagencycouncil\/2022\/02\/18\/why-agencies-need-to-move-away-from-hourly-rates\/?streamIndex=0\" target=\"_blank\" rel=\"noreferrer noopener\">devalue your skills and experience<\/a> by highlighting the time and money spent providing services. In contrast to fixed rates, hourly rates don\u2019t show your efficiency in satisfying clients\u2019 needs.<\/p>\n\n\n\n<p>Thankfully, shifting from one billing fee to another is possible. For example, a marketing company can switch from charging a fixed rate of $1,000 per project to charging a 100$ hourly fee if projects start varying in complexity.&nbsp;<\/p>\n\n\n\n<p>Similarly, a web development agency can shift from hourly to fixed fees by offering several package deals at different prices.<\/p>\n\n\n\n<p>Nevertheless, you should look into your previous projects and client interactions to assess which method would make your services most profitable.&nbsp;<\/p>\n\n\n\n<h2 id=\"enter-a-fee-agreement\" class=\"wp-block-heading\">Enter a fee agreement<\/h2>\n\n\n\n<p>Seal the deal on how much to charge for services via well-negotiated customer contracts.<\/p>\n\n\n\n<p>Legal professionals specializing in <a href=\"https:\/\/www.ssa.gov\/representation\/fee_agreements.htm?tl=3\" target=\"_blank\" rel=\"noreferrer noopener\">client-company negotiations<\/a> define fee agreements as legally binding written statements signed between your company and client. In other words, a fee agreement is meant to guarantee your agreed-upon prices.<\/p>\n\n\n\n<p>Owner of a creative video studio, <a href=\"https:\/\/www.linkedin.com\/in\/cussens\/\" target=\"_blank\" rel=\"noreferrer noopener\">Andrew Cussens<\/a>, summarizes the importance of fee agreements:<\/p>\n\n\n\n<div class=\"wp-block-columns pro-blockquote is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"630\" src=\"https:\/\/clockify.me\/blog\/wp-content\/uploads\/2024\/07\/Andrew-Cussens-630x630.jpg\" alt=\"Andrew Cussens\" class=\"wp-image-27219\" srcset=\"https:\/\/clockify.me\/blog\/wp-content\/uploads\/2024\/07\/Andrew-Cussens-630x630.jpg 630w, https:\/\/clockify.me\/blog\/wp-content\/uploads\/2024\/07\/Andrew-Cussens-300x300.jpg 300w, https:\/\/clockify.me\/blog\/wp-content\/uploads\/2024\/07\/Andrew-Cussens-768x768.jpg 768w, https:\/\/clockify.me\/blog\/wp-content\/uploads\/2024\/07\/Andrew-Cussens-12x12.jpg 12w, https:\/\/clockify.me\/blog\/wp-content\/uploads\/2024\/07\/Andrew-Cussens.jpg 800w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><em><em>\u201c[The fee agreement] spells out the scope of work, deliverables, terms of payment, alignment of prices, and terms of engagement between us and the client. It ensures that everyone knows what they are getting into from the beginning.\u201d<\/em><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>But how do you negotiate the sweet spot?&nbsp;<\/p>\n\n\n\n<p>Well, you should start with your own idea of the fee you\u2019d charge and consider that number in relation to the client\u2019s willingness to pay.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/hbr.org\/2024\/03\/lessons-from-more-than-1000-e-commerce-pricing-tests\" target=\"_blank\" rel=\"noreferrer noopener\">experts on pricing tests<\/a> \u2014 i.e. tests meant to help decide the ideal price for goods or services \u2014 experimentation can help companies better estimate clients\u2019 willingness to pay.<\/p>\n\n\n\n<p>For example, some companies have adopted the <a href=\"https:\/\/hbr.org\/2018\/09\/the-good-better-best-approach-to-pricing\" target=\"_blank\" rel=\"noreferrer noopener\">Good-Better-Best pricing<\/a> approach to avoid conflicts in prices between them and their clients. Essentially, you offer your customers three differently-priced bundles, varying in the number of features, targeting clients with different needs.&nbsp;<\/p>\n\n\n\n<p>Not only does this pricing model attract new clientele, but it also draws customers who are fixated on the price. These price-obsessed clients will have an easier time picking between several offers than agreeing to a single one.<\/p>\n\n\n\n<p>Through clearly defined service costs, fee agreements make you appear professional and trustworthy. Such transparency motivates clients to become repeat customers and promote your services.&nbsp;<\/p>\n\n\n\n<p>In short, learn how service pricing and demand interact to make smooth fee negotiations possible. By implementing fee agreements, you gain customer loyalty and more control over your brand reputation.<\/p>\n\n\n\n<h2 id=\"leverage-clockify-by-cake-com-to-charge-for-services-more-accurately\" class=\"wp-block-heading\">Leverage Clockify by CAKE.com to charge for services more accurately<\/h2>\n\n\n\n<p>Let me guess: you\u2019ve got a pounding headache and still no clue about pricing services. True, processing the above information and forming an ideal pricing structure isn\u2019t easy.<\/p>\n\n\n\n<p>All pricing talk aside, you need a precision tool \u2014 something that\u2019ll help you adjust your service prices to customer expectations through accurate data analysis.&nbsp;<\/p>\n\n\n\n<p><strong>On that note, let\u2019s talk Clockify by <a href=\"https:\/\/cake.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CAKE.com<\/a>.<\/strong><\/p>\n\n\n\n<p>Our practical<span style=\"margin: 0px; padding: 0px;\">,\u00a0<a href=\"https:\/\/clockify.me\/pricing\" target=\"_blank\">cost-effective time tracker<\/a>\u00a0supports<\/span> factual decisions about hourly pricing. You can even predict future expenses and profit potential with precision.\u00a0<\/p>\n\n\n\n<p>How so? By letting you track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Billable time \u2014 for tracking how much you bill your clients hourly, and<\/li>\n\n\n\n<li>Cost rates \u2014 for tracking what you pay your staff for their work.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>To top it off, Clockify offers the option to set multiple <a href=\"https:\/\/clockify.me\/features\/rates\" target=\"_blank\" rel=\"noreferrer noopener\">hourly rates when charging services<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Workspace rate,&nbsp;<\/li>\n\n\n\n<li>Member rate,&nbsp;<\/li>\n\n\n\n<li>Project rate, and<\/li>\n\n\n\n<li>Task rate.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"777\" src=\"https:\/\/clockify.me\/blog\/wp-content\/uploads\/2024\/07\/Setting-billable-hours-Clockify.jpg\" alt=\"Setting billable hours Clockify\" class=\"wp-image-27209\" srcset=\"https:\/\/clockify.me\/blog\/wp-content\/uploads\/2024\/07\/Setting-billable-hours-Clockify.jpg 1200w, https:\/\/clockify.me\/blog\/wp-content\/uploads\/2024\/07\/Setting-billable-hours-Clockify-463x300.jpg 463w, https:\/\/clockify.me\/blog\/wp-content\/uploads\/2024\/07\/Setting-billable-hours-Clockify-973x630.jpg 973w, https:\/\/clockify.me\/blog\/wp-content\/uploads\/2024\/07\/Setting-billable-hours-Clockify-768x497.jpg 768w, https:\/\/clockify.me\/blog\/wp-content\/uploads\/2024\/07\/Setting-billable-hours-Clockify-18x12.jpg 18w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Set billable hours in just a few clicks and monitor your costs and earnings<\/figcaption><\/figure>\n<\/div>\n\n\n<p>For service businesses charging the same hourly prices for all services, setting a workspace rate will do. However, those providing services as projects can use the project rate to charge clients individually.&nbsp;<\/p>\n\n\n\n<p>If tasks vary from project to project, you can set task prices via the task rate. And to track labor costs, you can apply member rates to employees.<\/p>\n\n\n\n<p>Service businesses charging per project will also find Clockify by CAKE.com useful. Comparing total hours per project to the project price can help you determine whether service prices are too low \u2014 and then adjust them.<\/p>\n\n\n\n<p class=\"custom-btn\"><a href=\"https:\/\/app.clockify.me\/en\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">Get started with Clockify<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pricing services feels like a high-stakes gamble for every business owner. Here\u2019s a simple guide to setting prices confidently. <\/p>\n","protected":false},"author":53,"featured_media":27213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-27210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"_links":{"self":[{"href":"https:\/\/clockify.me\/blog\/wp-json\/wp\/v2\/posts\/27210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clockify.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clockify.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clockify.me\/blog\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/clockify.me\/blog\/wp-json\/wp\/v2\/comments?post=27210"}],"version-history":[{"count":19,"href":"https:\/\/clockify.me\/blog\/wp-json\/wp\/v2\/posts\/27210\/revisions"}],"predecessor-version":[{"id":37386,"href":"https:\/\/clockify.me\/blog\/wp-json\/wp\/v2\/posts\/27210\/revisions\/37386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clockify.me\/blog\/wp-json\/wp\/v2\/media\/27213"}],"wp:attachment":[{"href":"https:\/\/clockify.me\/blog\/wp-json\/wp\/v2\/media?parent=27210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clockify.me\/blog\/wp-json\/wp\/v2\/categories?post=27210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clockify.me\/blog\/wp-json\/wp\/v2\/tags?post=27210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}