Aleksandar Olic is currently VP of Marketing at COING (creators of Clockify and Pumble). Aleksandar specializes in helping software businesses establish online presence, create compelling brands, drive demand, and find product-market fit through customer development. Previously, he did content marketing at SaaS company ActiveCollab, where he built the brand and marketing strategies. Before focusing on marketing, he worked as freelance tech writer and designer. He has a bachelor degree in business management. Appreciates finer things on the web, corgis causing mayhem, and good memes.