To sell a remarkable product or service, you need state-of-the-art SEO to reach your target audience.
But let’s face it — outdated content filled with keyword stuffing no longer cuts it.
For startup companies to make a breakthrough, they need tailored SEO services that address their unique needs.
That’s where Zlurad comes in — a company with a bold name and an even bolder mission.
We had the pleasure of chatting with the founder himself, Bojan Cincur. He shared how Clockify assisted them in providing top-notch services without overburdening employees.
Table of Contents
The story behind a unique company name
At the very beginning of our chat with Bojan Cincur, we wanted to know what inspired them to choose such an exceptional name.
Bojan gladly explained what Zlurad stands for:
“The word “Zlurad” literally means “evil work” but don’t worry—we’re not plotting world domination (yet). It’s actually a bit of a tongue-in-cheek pun.”
To prove that something mischievous can be efficient and, let’s say it — good, they had no doubt the name perfectly reflects their business intentions:
“We chose a name with a sinister edge and flipped it on its head to reflect what we do: disrupting the usual, shaking up the rules, and creating SEO strategies that break away from cookie-cutter solutions.”
The rise of Zlurad company
We were eager to find out what the road to success looked like for the Zlurad team, and Bojan was happy to tell us all about it:
“Zlurad started as a small group of freelancers who realized we were onto something bigger. We joined forces on a few challenging SEO projects and thought, “Why not make this official?”
Then Bojan described the purpose behind their hard work:
“We went from a casual, non-formal team to a full SEO agency with a bold mission: to rethink the way SEO is done for SaaS startups (though we’re open to other industries, too).”
Now, they’re offering a wide range of services as Bojan proudly told us:
“Our services cover everything from SEO strategy and content creation to technical audits, data analysis, UX/UI design, and even a sprinkle of AI expertise. If it’s about growing your organic digital presence, we’ve got it covered.”
The mission that drives the Zlurad team
We asked Bojan to tell us what is their main drive when it comes to work, and he told us that it’s delivering original ideas without a harmful effect on their employees:
“Our mission is simple: we want to do meaningful, innovative work without sacrificing humanity in the process.”
Having overworked employees just doesn’t sit well with Zlurad, according to Bojan:
“We believe that great SEO comes from something other than squeezing people into rigid agency retainers or burning them out with unrealistic expectations. It comes from curiosity, creativity, and a little bit of risk-taking.”
At Zlurad agency, their primary goal is to respect the work-life balance, as Bojan said:
“We want to create a workplace where everyone feels safe, valued, and, most importantly, human. We’re big on the idea that your job should fit into your life, not the other way around. That’s the foundation of everything we do. When our team is thriving, so does our work. Evil work, as I said, but in the best possible way.”
Remote work: The creativity grail of Zlurad agency
Zlurad team is a big fan of remote work, so Bojan explained what their work model looks like:
“We’re an all-remote team of seven full-time enthusiasts plus five extended family members spread across different locations. That means our “office” is wherever the Wi-Fi is strong. This setup lets us work flexibly while still staying connected. But when a project demands extra brainpower, we call in trusted experts from our extended network to help us crush deadlines and deliver desired results.”
Bojan loves that working remotely saves them from quarreling while encouraging their originality at the same time:
“Remote work keeps us agile, and it’s kind of the secret behind the creativity and freedom we bring to every project. Plus, it saves us from the drama of arguing over the office thermostat or what music we play in the office. 🙂”
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What makes Clockify stand out from competitors?
We wanted to know what it is that makes Clockify stand out from the competition, and Bojan gave an honest response:
“Clockify stands out because it’s easy to use, reliable, and incredibly convenient, perfect for any project, big or small. Whether you’re managing a small team or juggling multiple large-scale projects, it adapts effortlessly to your needs.”
Next, we asked him who he would recommend Clockify and Bojan explained that the tool is especially convenient for remote teams:
“We’d recommend it to anyone looking for a straightforward and efficient way to track time, manage tasks, and streamline operations—especially remote teams like ours. It’s a lifesaver in the simplest way possible.”
What challenges the Zlurad team faced before Clockify?
Bojan explained that as soon as they stepped out of their freelancer roles and into more challenging projects — chaos ensued:
“As freelancers, we were all pretty used to doing things our own way—working at our own pace, in our own rhythm. But when we started tackling bigger, more demanding projects as a team, things got a bit chaotic.”
Their biggest challenge was not knowing how productive they were as Bojan attested:
“We’d finish a project and realize we had no idea how much time we’d spent on it—or worse, whether we’d been efficient at all.”
Bojan also shared that hovering over employees was something they wanted to avoid at all costs:
“We needed a way to track our time, stay on the same page, and keep things running smoothly without micromanaging anyone.”
As Bojan claims, Clockify was just what they needed:
“That’s when Clockify came in and saved the day. It gave us clarity, kept us organized, and, honestly, helped us work better as a team.”
How did the Zlurad team come across Clockify?
We always love to ask our interviewees how they learned about Clockify and which challenges brought them to us.
Bojan explained they were looking to elevate their remote team efficiency:
“We were on the hunt for a solution to help manage our remote team more effectively and simplify our processes. After trying out a few options, we stumbled upon Clockify, and it just clicked for us.”
Bojan further explained they were amazed by Clockify’s useful feature from the first moment:
“What immediately caught our attention were the handy Chrome plugin, the seamless Jira integration (a must for our project tracking), and the robust reporting features.”
How long it takes to become proficient at using Clockify?
Clockify prides itself on a successful fusion of simplicity and the highest efficiency results.
We wanted to know how long it takes to train someone to use this software in practice, and Bojan claims 30 minutes is enough:
“Clockify is simple to use, so it didn’t take long at all. Training someone new usually takes about half an hour, and within a couple of days, everyone is up and running like pros.”
He specifically praises the fact you mostly need just your instincts to use the tool:
“It’s intuitive and easy to pick up, which is a big plus for a team like ours that values efficiency.”
How Zlurad team tracks time — per project or client?
We’re always intrigued to learn about our clients’ best practices.
So we asked our interviewee if they tracked time per project or per client. Bojan told us they do both, and mentioned the benefits of tracking time per client:
“Tracking time per project or client helps us stay organized, streamline billing, and ensure we meet deadlines efficiently.“
He also explained how beneficial it is to track time internally:
“At the same time, monitoring time internally for each employee gives us insights into individual capacity and workload distribution.”
Bojan then emphasized that this type of time tracking gives the best results:
“Both approaches give us a full picture of how our time is used, which helps us make better project planning and team management decisions. It’s all about working smarter, not harder.”
Clockify features that the Zlurad team enjoys the most
Bojan was pleased to find out how Clockify solutions were compatible to their needs:
“This tool felt like it was made for teams like ours. It made it easy to track time, analyze projects, and stay on top of everything without adding extra hassle.”
He emphasized their need to consolidate all of their operations:
“For us, the most important thing is how Clockify streamlines our processes. Sometimes, we don’t even need to touch the Clockify interface directly.”
Feature #1: Integrations
Bojan first mentioned the Jira integration as one of their most useful features:
“Time tracking embedded in Jira makes it easy to log time directly within our project management software. It’s automatically tracked with the right tag, project, and client, saving us a ton of effort and simplifying time management.”
Here’s how to start tracking time in Jira in a few easy steps:
- Create a Clockify account,
- Install Clockify on Jira via app from Atlassian Marketplace,
- Invite your employees within Clockify,
- Copy API key from Profile Settings, and
- Start a timer, or add time manually.
Feature #2: Reports
Bojan says billing and payroll wouldn’t be the same without the reporting functionality, because it accelerates the whole process:
“It speeds up our admin tasks significantly, and while we’re not fully automated just yet, we’re actively working towards this goal.”
There are 3 types of most commonly used reports:
- Summary report — shows you the exact project, client, user, group, tag, or date you want to see.
- Weekly report — much like the summary report, but shows results for the entire week.
- Detailed report — lets you view and edit any time entry in case there’s been an error as an admin.
Finally, you can export the reports in PDF, CSV or Excel format.
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Feature #3: Projects
Zlurad team wants to make sure the team capacity is set right, both in terms of money and assignments, according to our interlocutor, Bojan:
“We also rely on Clockify to plan team capacity — both for individual projects and the big picture. It gives us a clear, visual overview of our workload, helping us estimate costs and ensure everyone’s capacity is balanced.”
Bojan also mentioned they weren’t even aware of this new level of management:
“It’s like having an extra layer of organization we didn’t know we needed.”
Here’s just a teaser of what projects features enable you to do:
- Create projects,
- Set time and budget estimates,
- Assign tasks to projects,
- Assign tasks to your team members, and
- Track billable and non-billable hours.
With projects, time management steps into another dimension, allowing you to elevate the way you do business.
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To learn more about capacity management and its importance for your business, read the following text on the matter:
Tips on how to be more efficient at work by Bojan Cincur
We wanted to know the secret ingredients to building a highly successful company with satisfied employees, so we asked Bojan to share some tips. He was happy to do it.
#1: Invest in the right tools
For Zlurad agency, it was investing in Clockify that uplifted their efficiency levels as Bojan told us:
“For us, Clockify has been a reliable way to track time, manage workloads, and speed up billing and payroll. It helps us keep things organized while saving time for more important tasks.”
#2: Balance between flexibility and structure
Bojan explains that having a tool such as Clockify is a fantastic way to manage a remote team:
“As a remote team, we value the freedom to work in our own ways. However, having systems like Clockify and Jira keeps everyone aligned and ensures things run smoothly.”
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Here are some tips on how to create a successful remote working schedule:
#3: Improve your communication
Bojan has no doubt that communication is vital for efficiency in all aspects of work:
“Clear communication is key. Whether syncing through shared tools, reviewing reports, or planning team capacity, ensuring everyone is on the same page keeps us efficient—even with multiple projects on the go.”
What the future holds for Zlurad?
We enjoyed learning about the Zlurad agency and their experience with Clockify.
In the end, we were eager to find out what the future holds for this amazing team, so Bojan expressed their love for expansion:
“At Zlurad, we’re always evolving. Whether following the latest tech advancements or finding new ways to disrupt conventional practices, we love pushing boundaries.”
Bojan further explained that their goal to be creative in everything they do remains the same:
“Our focus has always been on delivering innovative solutions tailored to our clients’ needs, and that won’t change.”
For example, they’ve launched a new service, HIPALYTICS, as Bojan told us:
“It’s designed for US healthcare providers to help them use digital analytics and paid ads while ensuring patient privacy and staying compliant with laws like HIPAA. It’s a huge step for us into a highly regulated industry, and we’re proud to offer a service that protects privacy without compromising performance.”
Finally, he told us that we can always expect the unexpected from the Zlurad agency:
“In the future, you can expect more out-of-the-box ideas from us as we continue to grow and tackle exciting challenges. With curiosity and creativity leading the way, we’re just getting started.”
We’re super excited to be a part of this thriving company, especially because we share the same values.
Clockify was invented with the purpose of enhancing organization while maintaining work-life balance.
Join us in our mission to keep your employees happy and your business skyrocketing to success.
While it’s easy to use the tool, remember that our customer service is available 24/7 for any questions you may have via mail, chat, or phone.
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