This Agency Balances Work Across 3 Countries With Clockify

HR expert Danielle Aalund is the HR director at WITHIN, a performance branding agency that provides businesses with media and content services.

Founded in 2015, this full-service digital agency works across all channels — from TikTok to email — helping the world’s biggest brands grow by making every interaction count.

To keep things running smoothly across 3 countries, they needed a time-tracking tool that could handle the pace and complexity. That’s where Clockify comes in, as Danielle told us:

“It’s been a huge help for transparency and better time management overall.”

Danielle was kind enough to have a chat with us and share how Clockify helped her remote team stay productive and focused.

Why does WITHIN use Clockify?

With teams spread across the US, Mexico, and Colombia, visibility into how time is spent became critical. Danielle needed a way to balance client deliverables, internal projects, and cross-border collaboration — without constant check-ins or micromanagement:

✉️ If you’re a Clockify user (or also use Pumble and Plaky, within the CAKE.com Bundle) and you’d like to have your own customer story featured on our blogs, reach out to us at pr@cake.com!

Let’s see how Clockify specifically helps Danielle and her employees.

Benefit #1: Reports that drive decisions

For WITHIN, reporting isn’t just nice to have — it’s how they stay efficient and forward-thinking:

Whether it’s balancing time across teams or identifying under-resourced departments, Clockify reports are key to streamlining operations.

This is how you can make the most out of Clockify reports:

• See where time goes with summary, detailed, or weekly reports,
• Filter by project, client, team member, or date,
• Spot trends, track progress, and find inefficiencies fast,
• Export reports as PDF, Excel, or CSV for easy sharing, and
• Use them for billing, payroll, or performance reviews.

The app’s reporting feature provides Danielle’s team with some peace of mind thanks to detailed insights into how time is spent across projects, clients, and team members. In fact, they can filter, export, and analyze reports to improve productivity, track billable hours, and make better business moves.

Benefit #2: Better organization with projects and tasks

Clockify’s flexible project setup allows each department at WITHIN to organize their time according to their own workflow:

Setting projects in Clockify is simple yet flexible, so you can match it to how your team actually works. This is how:

• Create projects for clients, departments, or anything you need,
• Break projects down into specific tasks to keep things organized,
• Assign team members to certain projects or tasks for clarity,
• Set hourly rates, time estimates, or billable/non-billable labels, and
• Tag entries with custom fields for extra details or reporting.

Benefit #3: More effective resource allocation

With teams in 3 countries, asynchronous work is the norm. Danielle says that Clockify bridges the gaps by showing exactly what each person is working on, no matter the time zone:

With Clockify, there’s no need to worry about working in different time zones, because:

• Everyone tracks hours in their local time, so there’s no need for you to convert anything,
• Time entries are automatically synced to a shared team timeline,
• Managers can see who worked on what — no matter the time zone, and
• Reports reflect all hours in real time across all locations.

Managers get a clear, real-time overview of all active projects, tracked hours, and team activity in one place. It’s an easy way to see who’s working on what, how time is being spent, and where resources may need adjusting.

Manage remote teams without micromanagement

In Danielle’s words, one of the biggest wins for WITHIN was using Clockify to support their client-facing teams — the folks juggling campaigns, meetings, and internal strategy.

With Clockify, you can:

• Make more informed business decisions,
• Organize your workflow more effectively, and
• Allocate resources to where they’re actually needed.

Your remote team can be the epitome of efficiency too, just do this: