This Event Platform Drives Growth in 47 Countries With Clockify
“Clockify is indispensable in ensuring that productivity aligns with predetermined targets.”
– Maria Martin

Customer success expert Maria Martin is the COO at Grip — an AI-powered event planning platform built for business networking.
Grip understands the importance of proper time management for the success of a business:
“Prior to tracking time, the lack of precise insights into how much time employees dedicated to specific tasks led to underestimation or overestimation of project timelines. This uncertainty had broader implications, impacting our ability to make accurate project forecasts and, subsequently, influencing budgetary decisions.”
After thorough research on the best time tracking tools, Grip chose Clockify and has been using it ever since. We had a chat with Maria to discuss Clockify’s value for Grip.
How did Clockify help Maria and her team?
For Grip, historical time-tracking data provides a better understanding of the required time for specific tasks and aids in resource planning and allocation. This helps Grip:
- Allocate workload better,
- Improve forecasting abilities, and
- Plan for peak seasons.
Maria explained that time tracking in projects enables Grip to make informed decisions related to service delivery commitments to their clients:

“Ultimately, employee time tracking has become a cornerstone in our approach to optimizing operations.”
✉️ If you’re a Clockify user (or also use Pumble and Plaky, within the CAKE.com Bundle) and you’d like to have your own customer story featured on our blogs, reach out to us at pr@cake.com!
Let’s see how Clockify helped Maria and the folks at Grip get accurate data and valuable employee insights.
💡 Clockify Pro Tip
Proper time estimation allows you to plan and allocate your resources. Read more about time estimation in this blog post:
Benefit #1: Receiving accurate reports automatically
With Clockify reports, Maria and her staff could get a clear overview of the time they worked, the project progress, and the profit generated.

When you track time in Clockify, the platform automatically uses your time logs to generate visual reports. Based on these reports, you can see how efficiently your team is working on specific tasks and make better decisions about resource allocation.
For Maria, Clockify reports clearly brought tremendous benefits:

“Personally, I find the reporting feature to be a game-changer, offering actionable insights that contribute to overall operational efficiency.”
Benefit #2: Scheduling work more efficiently
With Clockify’s calendar feature, Maria and her staff were able to visualize their workdays and organize their time better.

On the schedule screen, you can see everyone’s tracked time and schedule tasks. If you set maximum daily hours for each employee, overbooked staff will be marked with a thin red line.
If necessary, you can reassign tasks with a simple drag-and-drop movement — ensuring everyone has a balanced workload and avoiding burnout.

Benefit #3: Integrating with other software easily
As Maria pointed out, one of the major upsides to using Clockify is its integration capabilities. Clockify can be integrated with more than 80 web applications — see some of them below:

Maria especially highlighted how Clockify works seamlessly with their existing project management tools and CRM (Customer Relationship Management) systems:

“Certain data points are seamlessly integrated with our project management tools and CRM systems, ensuring comprehensive insights that keep the entire organization, including our partners and clients, well-informed at various levels.”
As a result, you can use Clockify with your existing tech stack without making any huge changes — or creating additional work for anyone.
Make informed business decisions with Clockify
Maria and the folks at Grip understand that you need reliable data to make the best business decisions.
They used Clockify to gain a better understanding of how their employees work and make adjustments for maximum productivity. You can also use Clockify to:
- Get reliable reports automatically,
- Assign tasks more easily, and
- Integrate time tracking into the rest of your tech stack.
You don’t have to slow down your growth to stay in control.