Ever dream of escaping the toxic hustle culture and taking a day off whenever you feel unmotivated? What about introducing a 4-day workweek?
Sounds like a dream come true. But can you really accomplish the same amount of work and grow your business within a shorter time frame?
Well, Launch Strategist Alex Beadon is living proof that it can be done. She has helped countless entrepreneurs achieve their six-figure launches — all while managing her own expanding team and maintaining a healthy work-life balance.
But how does she do it, and what does Clockify have to do with setting boundaries around work time?
Find all the answers in our tell-all interview with Alex Beadon — from time tracking to launch strategies.
Table of Contents
Alex Beadon’s launch strategy and healthy workstyle
A launch strategist gives businesses a helping hand in devising, implementing, and kicking off a successful product launch — which is Alex Beadon’s zone of expertise.
Being a leader to her team of 7 and the creator of Together We Launch (a 6-month program outlining steps for achieving a profitable launch), Alex has mastered how different businesses operate and perfected her own workflow.
As a result, our interlocutor and her staff now reap the rewards of both a 4-day workweek and multiple six-figure launches.
Naturally, we wanted to get Alex’s input on prioritizing your well-being while staying productive:

“Whenever I’m in that space of feeling overworked, I give myself permission to do things that I wouldn’t normally do. Maybe sleep in a little instead of waking up super early. I try to give myself a little bit of breathing room to slow down.”
💡 CLOCKIFY PRO TIP
Want to shorten your workweek but don’t know where to begin? Our complete guide will take you through a painless transition:
How Clockify removes obstacles for Alex Beadon’s team
With a 4-day workweek in place, managing your team’s time and promoting work-life balance can get complicated — unless you’re using Clockify like Alex.
In her words, Clockify helped her staff switch to a 4-day workweek without losing momentum:

“When you take 20% of the week away, you notice that it’s a big percent to lose. So, we’ve been making an effort to focus on how we are spending our time. We use Clockify to look at where our time is going and what we can do to solve any problems. It’s just so beneficial.”
With employees spread across time zones, keeping the team connected and efficient is Alex’s priority. Our time tracker solved this issue by making everyone’s work visible, as our interlocutor explained:

“Before we started tracking our time, we had no visibility. But how can you be efficient if you have no visibility? Now we can clearly see where our time is going and it makes us feel more connected as a team. It also reminds everyone that where you spend your time every single week contributes to this.”
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Clockify benefits that won over Alex Beadon’s team
Our interlocutor commended Clockify’s many perks — especially easy access to all tracking data:

“Clockify has changed our workflow immensely. Because you don’t know where you’re spending your time until you actually have it written down somewhere. And then, every single week we look at where the entire team’s time went, and this is what brings us clarity.”
Optimize workflows with Clockify
In a 2022 Instagram post, Alex revealed that Clockify’s time tracking allows her team to “stay on target” while offering rewarding insights into her team’s commitment.

Clockify features that Alex Beadon’s team is hooked on
Next, we wanted to learn what Clockify features Alex and her teammates value the most.
Let’s see which functionalities got a shout-out from our interlocutor.
Clockify feature #1: Reports
Clockify’s reporting system received the loudest applause from Alex. To explain its role in their business affairs, our interlocutor told us:

“I really love the reports. To be able to see all the numbers and everything color-coded… You can see them and say: ‘Okay, this week we spent 21,8% of our time on content creation.’ That’s really helpful to us as a team.”

Apart from precision, our reports offer several customization options:
- Filters — narrow down data by category (e.g., by project, user, or date range),
- Time rounding — round time up, down, or to the nearest X minutes, and
- Formats — download reports in the desired format (Excel, PDF, or CSV).
Enjoy smart reporting in Clockify
💡 CLOCKIFY PRO TIP
To learn more about how to tweak and download Clockify reports in popular formats, check out our guides below:
Clockify feature #2: Projects
Alex’s team regularly reviews the time spent per project. That’s why splitting Clockify’s projects into tasks turned out to be quite useful to them, as Alex shared:

“I love the fact that you have projects and you’re able to narrow them down even further. For example, I have a project called ‘Development, Collaboration, and Press.’ But, underneath that, there’s a special task called ‘Interviews.’ So, at the end of the year I could go back and check how much time I spent doing interviews.”
Besides dividing projects into feasible tasks, you can also track project progress in 2 ways:
- Project status — check the total tracked time and budget vs. remaining estimates in real time, and
- Project forecasting — see your project’s timeline, which compares tracked vs. estimated time and budget, to avoid overspending or missing deadlines.
💡 CLOCKIFY PRO TIP
Stop budget overruns and project delays in their tracks. Learn how to forecast project outcomes accurately in the articles below:
Clockify feature #3: Calendar
Another useful feature that our interlocutor spoke highly of is the calendar view:

“The ability to click through and see a calendar overview of how you spent your time is great. We only just discovered that and it’s so cool to see week after week what your workflow is like.”

The screenshot above illustrates how Clockify’s calendar view gives you a quick overview of your work patterns. In her words, this helps Alex and her team organize their workload:

“A lot of times, I would work early in the morning, work later in the afternoon, and have a big break in the middle. But just having visibility around that is helpful to understanding how you work.”
As our interlocutor is well aware, the calendar provides more than a visual timeline of your workflow, allowing you to:
- Create and edit your time blocks,
- Open and alter employee calendars, and
- Integrate it with Google Calendar or Outlook.
Time block your day with Clockify
How Clockify fits into Alex Beadon’s ongoing success
As Alex clearly demonstrated, you CAN chase business goals and enjoy a well-deserved break — with the support of the right tool.
Her case shows how Clockify by CAKE.com is specifically designed to help you:
- Track performance with precision,
- Get comprehensive time tracking info, and
- Reduce wasted time.
Alex reaps these benefits with 3 impressive features from our affordable time tracker:
- Separating projects into actionable tasks,
- Visualizing workflows with the calendar view, and
- Reviewing accurate numbers in reports.

Watch your time with Clockify to secure both success and serenity.